Why Be A Member
of the REALTOR® Association?
REALTOR® is an officially
registered trademark of the National Association of REALTORS®. Trademarks
are unique terms, symbols or combination of terms and symbols that
communicate a specific message to the public. They help the public
distinguish among products, services or even people. We know that when we
ask for a Pepsi-Cola brand soft drink, we won't get a Coke. And when someone
begins a search to buy or sell a home, they should also know that there is a
difference between a real estate agent and a REALTOR®.
In addition to having a license to sell real estate, a REALTOR® is a member
of our trade association - in your case, the Northeastern Michigan Board of
REALTORS®, the Michigan Association of REALTORS® and the National
Association of REALTORS®. Belonging to the REALTOR® association means that
you have agreed to subscribe to a strict Code of Ethics and Standards of
Practice. This Code pledges the REALTOR® to the fair treatment of sellers
and buyers. Those entitled to use the REALTOR® trademark have committed
themselves as providers of real estate-related services consistent with the
Code of Ethics and the highest standards of professionalism, integrity and
On the local, state and national levels, your trade association works to
enhance property values and work closely with policy makers at all levels to
protect the rights of private property owners.
Through access to REALTOR® owned and operated Multiple Listing Service,
REALTORS® work with many other REALTORS® to assure the widest exposure and
the widest possible selection of homes and property for sellers and buyers.
Through their professional membership in the REALTOR® association, REALTORS®
participate in various education programs that further develop their skills,
knowledge and experience.
As a REALTOR®, you have pledged to provide the highest level of service
expected and deserved by your peers, customers and clients.